An independent guide to the world of luxury

Everything.Goes.Luxury is an independent editorial guide to luxury hotels, travel, watches, jewellery, fashion and fragrance. The publication was founded and is edited by Sebastian Ax in Sweden, and every guide is written in-house.

The guides rank hotels, airlines, cruise lines, watch houses and maisons on editorial merit alone. Rankings are never sold, no placement is sponsored, and rates and figures are checked against official sources at the time of writing. Where a link may earn the publication a commission, that is stated clearly at the top of the guide.

Editorial principles

• Independence — no sponsored rankings, ever.
• Precision — real rates, real suites, checked sources.
• Disclosure — any commercial relationship is stated openly.
• Restraint — fewer guides, better guides.

Contact

For editorial questions, corrections and partnership enquiries: