Compare the house's style first, then test the individual scent on skin. Longevity depends on concentration and on your skin, not on the price of the bottle.
- Opulent and rare — Roja Parfums, Clive Christian, Amouage
- The richest, most concentrated end of the market. Roja and Clive Christian come from London; Amouage was founded in Oman in 1983 and builds on frankincense and Gulf perfumery.
- Signature crowd-pleasers — Creed, Maison Francis Kurkdjian
- Creed is best known for Aventus; Maison Francis Kurkdjian for Baccarat Rouge 540. Both are widely recognised and easy to wear.
- The perfumer's name first — Editions de Parfums Frédéric Malle
- Each scent is credited to the perfumer who composed it, which makes Malle the house for people who choose a fragrance like a book by its author.
- Modern and minimal — Byredo, Diptyque
- Byredo, founded in Stockholm in 2006, works with spare, modern compositions. Diptyque, from Paris in 1961, is as famous for its candles as for its eaux de toilette.